18 January 2023 – Emma Roofthooft – Moon To Bloom Digital Marketing
A marketing report from HubSpot mentions that 50% of social media marketers plan to leverage short-form video for the first time, and 95% of those who already use it will increase or maintain their investment.
In order to help you create engaging short-form videos which your audience will love, I’ve put together a little guide on short-form video content.
What is short-form video content and why is it important?
Any type of video content that is less than 60 seconds and no longer than three minutes is considered short-form video content. Short-form videos are intended to be consumable pieces of content that viewers may simply swipe through and view multiple at once.
Brands must understand two things about short-form videos:
- People now come to social media in order to be entertained
- No two short-form video formats are the same
If your brand isn’t already producing short-form video content, you need to start because it’s quickly becoming one of the most well-liked types of social media content. Short-form video is captivating, engaging, and has a high conversion rate.
Short-form video platforms you should focus on
TikTok
The most popular short-form video platform, TikTok, is where trends are created and authenticity is rewarded. A place where businesses of all shapes and sizes may be found, gain visibility, expand their networks internationally, and realize significant benefits.
Here are some key statistics:
- Over 1 billion active global users
- 92% of users globally take action after watching a TikTok video
- The average session length is 10.85 minutes
- There are 1 billion videos consumed daily across the globe
- 40% of the Gen Z generation uses TikTok as their main search engine
Instagram Reels
Reels are entertaining, compelling videos in which you can creatively tell your brand story and educate your target audience. Moreover, the videos can be discovered by people who might love your business.
People go to Reels to participate in cultural trends, collaborate with the community and discover new ideas. With creative tools like effects, music and stickers, your business can create entertaining videos that inspire your target audience.
Some tips for making viral Instagram reels as a business:
- Know how the Instagram Reels algorithm works
- Don’t focus too much on sales
- Have fun with trending audio
- Post consistently and don’t give up
- Collab with other creators on the app
YouTube Shorts
In order to compete with rivals like Instagram Reels and TikTok, YouTube created YouTube Shorts, a short-form video tool. Content producers can use this tool to record brief videos up to 60 seconds long and add music or sound effects using the YouTube app.
The ease of their creation separates shorts from other YouTube videos. Your phone is all you need to make a short. Straight from your device, you may record, edit, and publish a YouTube short. This layout is comparable to TikTok, which enables users to record content while they’re moving and post it right away.
Why should you create YouTube Shorts?
- Reach a wider audience
- Appeal to changing audience demand
- Maintain frequency
- Suited for different industries
Moon To Bloom 