10 July 2021 – Emma Roofthooft – Moon To Bloom Digital Marketing
Social media can be very overwhelming. Throughout 2021 and 2022, social media became more important than ever as a way for people to maintain instantaneous connections, discover new trends and hobbies, and stay current on current events.
Research done by Hootsuite mentions that the best time to post on social media overall is 10:00 AM on Tuesdays, Wednesdays, and Thursdays.
If you’re new to social media and don’t have a lot of previous posting data or audience insights to work with, these are good times to start. They are, however, very general. As your accounts grow, you’ll want to adjust your posting schedule to better suit the behaviour of your target audience. You might be surprised at how different it is from the general population.
Posting your content when your followers are online is one of the simplest ways to improve your organic reach. Once you have an audience, however, it is incredibly simple to determine the best time to post on your social media channels, especially if you have the right tools.
In 2020, the top times to post on Instagram expanded in comparison to previous years, similar to Instagram’s parent company Facebook. Midday engagement became even denser during the weekdays, with peak times spanning the 11 a.m.–2 p.m. range, and evenings and weekends saw increased opportunities for engagement.
According to research, the best time to post on Facebook is between 8:00 AM and 12:00 PM on Tuesdays and Thursdays. This is consistent with what the Hootsuite social team discovered after digging into their own data.
When comparing the previous year’s data to previous years, there were few completely “off” times for Facebook. Weekends, late nights, and early mornings all had higher levels of engagement and have become much more advantageous times for brands to get eyes on their content.
Wednesday at 9 a.m. and Thursday at 9 a.m. and 8 p.m. are the best times to post on Twitter. However, your posts are most likely to receive the most engagements in the morning on Wednesday, Thursday, and Friday. Thursday and Friday are important posting days for media companies.
The best time to post on LinkedIn is 9:00 AM on Tuesdays and Wednesdays.
Once you’ve decided what you want to share on LinkedIn, you must decide when to publish it for maximum impact. There are many different opinions on the best time to post on social media, but we’re only interested in cold, hard facts supported by research. While the best time to publish your content on LinkedIn will depend on a variety of factors, the research on the subject provides an excellent starting point.
Given how much LinkedIn content is focused on professional thought leadership and career development, it stands to reason that the majority of audiences are getting the most out of it during their working day.
Conclusion
Finally, there is no foolproof universal best time to post on social media. The optimal time for your brand is as unique as your audience, and it differs for each channel.
However, with the right data, optimizing your posting schedule can produce tangible results and increase your social ROI. Pay close attention to the previous post-performance on Twitter and LinkedIn. On Instagram and Facebook, you should examine the previous post-performance and when your followers are online.
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