10 November 2022 – Emma Roofthooft – Moon To Bloom Digital Marketing
Given that LinkedIn engagement is at all-time highs, it could be a good idea to review your content strategy in order to take advantage of fresh growth prospects and make the most of your position on the platform.
The following profile features should be checked and updated. All of them are quite worthwhile, even though some of them may take some time or are really quick gains. Your personal brand and LinkedIn profile will benefit from their assistance.
Profile picture
On LinkedIn, your profile image serves as your business card. Make sure the photo is recent and represents you, that your face fills around 60% of it (far-off images don’t stand out), that you are wearing what you would often wear to work, and that you are grinning with your eyes.
Headline
There is no requirement that the job title appears as the only description at the top of your profile page. Use the headline field to elaborate on your perspective on your job, and the motivations behind your actions.
Summary
Don’t just use your summary to describe your qualifications or previous positions, instead, use it to convey your own story. Don’t be afraid to put in some time, attempt a few revisions, and ask some people you know to read your summary. This is the most personal piece of content marketing you have created, thus it is worthwhile.
Cover photo
The second visual component on your profile page is your background image. It draws attention, establishes the scene, and reveals a little more about your priorities.
Network
Connecting your LinkedIn profile to your email address book is one of the fastest and most relevant ways to expand your network on the social media platform. This makes it possible for LinkedIn to recommend connections for you. Amazingly, this can surface appropriate contacts for you to get in touch with, and since no connection requests are sent without your consent, you have complete control over all prospective connections.
Services
A new LinkedIn feature called Services makes it easier for consultants, freelancers, and employees of smaller companies to highlight the variety of services they provide.
Skills
One of the easiest quick wins on LinkedIn is to browse the list of skills and pick out the ones that apply to you. By doing this, you provide others with a place to support you and support the description in your Headline and Summary. The important thing, though, is to remain current.
Endorsement
Other members’ recommendations validate your abilities and raise your credibility. How do you receive a LinkedIn endorsement? Start by looking through your network to find acquaintances who you believe truly merit your recommendation; this often serves as the impetus for others to return the favour.
Skills assessment
An online test called a skills assessment gives you the chance to show off your proficiency level and display the Verified Skills badge on your profile. Data indicates that applicants with confirmed capabilities are about 30% more likely to get hired for the positions they apply for; additionally, providing evidence of your expertise improves your personal brand more broadly.
Relevant content
It’s one thing to have a network of contacts on LinkedIn, but it’s far better to play an active part in that network by contributing to the value of your friends’ LinkedIn feeds. One of the easiest ways to achieve this is to share pertinent content with your network.
Influencers
When you follow relevant influencers on LinkedIn, a variety of intriguing items will appear in your feed, which you can share with others when you feel it will be helpful.
Comments
When you include comments with your shares, you increase your visibility in the stream and begin to explain why you believe a certain piece of material is important. A wider variety of content can be shared when comments are well-written.
Long-form content
Your expertise and thought-leadership credentials on LinkedIn increase the more you share and comment on the information. The logical next step is to publish long-form posts. Watching how people react to your comments and shares is a wonderful place to start.
Source: LinkedIn
Moon To Bloom 